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Facebook For Small Business – Is It Worth It?

By Sue Cockburn On May 16, 2013
Photo of frustrated woman
[Read article below or on SocialMediaToday or EzineArticles] Facebook is a source of frustration and guilt for many smaller business owners and solo entrepreneurs, who wonder how to make it work for their business. In the [...]
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The Facebook Dilemma ‘Infographic’ – Alarming Facebook Misuse Stats

By Sue Cockburn On May 15, 2013
Stella Rebecca from Mobistealth sent through this Infographic titled ‘Alarming Facebook Misuse Stats’ along with this note: “Social media has become one’s essential voice. In order to say something important, users flock to sites especially Facebook and use it to stay connected. The [...]
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The Battle of Online Advertising – Google Vs. Facebook (Infographic)

By Sue Cockburn On May 11, 2013
Google AdWords Vs Facebook Ads
This Infographic from e-Intelligence provides an interesting look at online statistics related to advertising on Google and Facebook. Google AdWords vs. Facebook Ads infographic  
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Infographic: Social Behavior (The Big Game)

By Sue Cockburn On May 3, 2013
Screen Shot 2013-05-03 at 10.57.47 AM
Thanks to iAcquire for this Infographic. Check out the blog post that went along with this Infographic by clicking here. iAcquire Search Behavior Study
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Infographic: If the World were 100 People

By Sue Cockburn On May 3, 2013
Screen Shot 2013-05-03 at 9.51.23 AM
Interesting and thought provoking infographic that looks at global statistics if the population of the world was 100 people. If the World Were 100 People infographic by KVSStudio.  
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Facebook Policy for Promoted Posts (& Ads) Doesn’t Make Sense

By Sue Cockburn On April 26, 2013
FacebookADS
I’ve completely come to terms with the fact that most of us with business Pages need to pay to get our posts into Facebook’s news feed in any kind of a significant way. That’s just the way it is! The reality [...]
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7 Tips for New (& Inactive) LinkedIn Users

By Sue Cockburn On April 18, 2013
(To read Sue’s article on Social Media Today click here) Wondering whether you should be investing time and energy in LinkedIn? Consider this statement made in a February article in the Financial Post: “LinkedIn Corp., the business-oriented service for [...]
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WordPress Security Precautions

By Sue Cockburn On April 12, 2013
HostGator
On Thursday this week (yesterday) on Facebook we shared a post by HostGator that reported an “on-going and highly-distributed, global attack on WordPress installations across virtually every web host in existence.” They went on to share “This attack is well organized [...]
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LinkedIn: 5 Important & Often Neglected Profile Areas

By Sue Cockburn On April 11, 2013
LinkedIn Icon
[To read Sue's article on Social Media Today click here] LinkedIn is one of the most important social networks for new business owners looking to build their reputation, brand awareness, influence and network of contacts, particularly for business-to-business companies and those [...]
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Social Media Advertising – Spending Statistics and Trends (Infographic by Go-Gulf)

By Sue Cockburn On April 5, 2013
Social Media Advertising – Spending Statistics and Trends (Infographic by Go-Gulf)
An Infographic that looks at “Social Media Advertising – Spending Statistics and Trends”. ‘Region’ statistic projections used are interesting with North America projected to remain flat (49.7% in 2012 down to 48.9%); Western Europe showing a decline (24.6% in 2012 down to 20.9% [...]
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Facebook Relaxes It’s Rules On Cover Images

By Sue Cockburn On March 22, 2013
Until recently, Facebook severely limited the type of content one could include on one’s Facebook business Page Cover Image. The OLD rules told us that Facebook Cover images “may not include”: images with more than 20% text; price or purchase information, such as [...]
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What The New Look For Facebook News Feed May Mean To Business

By Sue Cockburn On March 7, 2013
I’m pretty excited about the new look to the Facebook News Feed! Let’s face it, a big business like Facebook doesn’t make these decisions lightly; without a lot of thought, research, testing and such. Yes, they’ll likely get some flack from this change. [...]
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Getting More Facebook Shares

By Sue Cockburn On March 1, 2013
Thanks to Mari Smith and Shortstack for this great Infographic “How to get more Facebook Shares’.
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Combining Your Older Facebook Page With Your New Facebook Profile

By Sue Cockburn On January 30, 2013
How To Combine Your Older Facebook Page With Your New Facebook Profile
For many small businesses who are not already on Facebook, the thought of creating a personal profile on Facebook and then adding a business Page to their personal profile is concerning. The concern seems to be tied to ‘mixing business with pleasure’, sort [...]
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6 Ways To Make It Easier For People To Find You On Social Networks

By Sue Cockburn On January 30, 2013
Woman searching the web on her laptop
Social media is not a quick fix. That said, there are some seemingly small and basic steps we can take to help current and prospective customers and contacts know where we are on social networks, and as a result encourage them to connect [...]
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How Consumers Use Mobile In The Marketplace (Infographic by Crazy Egg)

By Sue Cockburn On January 29, 2013
How Consumers Use Mobile In The Marketplace
How Consumers Use Mobile In The Marketplace infographic  
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Inbound Marketing & Driving Traffic to Your Website (Infographic)

By Sue Cockburn On January 21, 2013
Infographic on Inbound vs Outbound Marketing
Inbound Marketing and Driving Traffic to Your Site infographic
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5 Tips to Help Make Your Web Video Sing to Your Prospects!

By Sue Cockburn On January 15, 2013
Audience Cheering Image for Video Article
This article is written by John Durrant from Backlot Media. Web video is rapidly becoming the most important element of a companies’ online portal. And one of the most effective and cost-efficient styles of web video is the simple “meet-our-people” on-camera [...]
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Infographic: How Much Do You Spend On Online Marketing?

By Sue Cockburn On January 9, 2013
How Much Do You Spend On Online Marketing?
InMotion Hosting published this Infographic on Visual.ly with the following comment: Earlier in the year, we conducted a survey of website owners and managers to understand their online business. We wanted to learn something about the real issues that [...]
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5 Keys to Launching a Facebook Promotion

By Sue Cockburn On January 7, 2013
Image for 5 Keys for Launching A Facebook Promotion
This article is written by Eric Taylor Historically, one of the best ways to receive contact information from individuals is to offer them something in exchange for it. It’s a quid pro quo kind of deal here, with both parties receiving something of [...]
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  • ← Previous Entries
  • RECENT BLOG POSTS

    • Facebook For Small Business – Is It Worth It?
    • The Facebook Dilemma ‘Infographic’ – Alarming Facebook Misuse Stats
    • The Battle of Online Advertising – Google Vs. Facebook (Infographic)
    • Infographic: Social Behavior (The Big Game)
    • Infographic: If the World were 100 People
    • Facebook Policy for Promoted Posts (& Ads) Doesn’t Make Sense
    • 7 Tips for New (& Inactive) LinkedIn Users
    • WordPress Security Precautions
    • LinkedIn: 5 Important & Often Neglected Profile Areas
    • Social Media Advertising – Spending Statistics and Trends (Infographic by Go-Gulf)
    • Facebook Relaxes It’s Rules On Cover Images
    • What The New Look For Facebook News Feed May Mean To Business
    • Getting More Facebook Shares
    • Combining Your Older Facebook Page With Your New Facebook Profile
    • 6 Ways To Make It Easier For People To Find You On Social Networks
    • How Consumers Use Mobile In The Marketplace (Infographic by Crazy Egg)
    • Inbound Marketing & Driving Traffic to Your Website (Infographic)
    • 5 Tips to Help Make Your Web Video Sing to Your Prospects!
    • Infographic: How Much Do You Spend On Online Marketing?
    • 5 Keys to Launching a Facebook Promotion
    • 100 Social Networking Statistics & Facts for 2012 (Infographic by Creativo)
    • How To Create A Facebook App In Shortstack
    • LinkedIn Facts & Figures (Infographic)
    • What do the business numbers say about SEO? (Infographic)
    • Small Business: If Not Facebook, Then Who?
    • Social Business Power Rankings (Infographic)
    • Venn & The Art of Social Media Maintenance (Infographic)
    • Attitudes & Characteristics of Smart Phone Users (Infographic)
    • How Customers Want to Be Contacted: Debunking Common Marketing Myths (by Kristin Zhivago)
    • If Not Facebook, Then Who?
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    • Facebook For Small Business – Is It Worth It?
    • The Facebook Dilemma ‘Infographic’ – Alarming Facebook Misuse Stats
    • The Battle of Online Advertising – Google Vs. Facebook (Infographic)
    • Infographic: Social Behavior (The Big Game)
    • Infographic: If the World were 100 People
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  • Facebook For Small Business - Is It Worth It?
  • The Facebook Dilemma 'Infographic' - Alarming Facebook Misuse Stats
  • The Battle of Online Advertising - Google Vs. Facebook (Infographic)
  • Infographic: Social Behavior (The Big Game)
  • Infographic: If the World were 100 People
  • Facebook Policy for Promoted Posts (& Ads) Doesn't Make Sense
  • 7 Tips for New (& Inactive) LinkedIn Users
  • WordPress Security Precautions
  • LinkedIn: 5 Important & Often Neglected Profile Areas
  • Social Media Advertising – Spending Statistics and Trends (Infographic by Go-Gulf)
  • Facebook Relaxes It's Rules On Cover Images
  • What The New Look For Facebook News Feed May Mean To Business
  • Getting More Facebook Shares
  • Combining Your Older Facebook Page With Your New Facebook Profile
  • 6 Ways To Make It Easier For People To Find You On Social Networks
  • How Consumers Use Mobile In The Marketplace (Infographic by Crazy Egg)
  • Inbound Marketing & Driving Traffic to Your Website (Infographic)
  • 5 Tips to Help Make Your Web Video Sing to Your Prospects!
  • Infographic: How Much Do You Spend On Online Marketing?
  • 5 Keys to Launching a Facebook Promotion
  • 100 Social Networking Statistics & Facts for 2012 (Infographic by Creativo)
  • How To Create A Facebook App In Shortstack
  • LinkedIn Facts & Figures (Infographic)
  • What do the business numbers say about SEO? (Infographic)
  • Small Business: If Not Facebook, Then Who?
  • Social Business Power Rankings (Infographic)
  • Venn & The Art of Social Media Maintenance (Infographic)
  • Attitudes & Characteristics of Smart Phone Users (Infographic)
  • How Customers Want to Be Contacted: Debunking Common Marketing Myths (by Kristin Zhivago)
  • If Not Facebook, Then Who?
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